To Our Listeners...
Let's face it... a lot of radio has become boring.
The same songs. The same canned voices. The same carefully polished, focus-grouped, corporate-approved everything. Somewhere along the way, radio stopped being something people got excited about and became background noise.
We think that's a damn shame.
Radio used to have personality. It had surprises. It had people behind the microphone who sounded like actual human beings. You could turn it on and discover a song, hear something ridiculous, learn something new, or just feel like you were hanging out with somebody on the other end of the signal.
That's the kind of radio we love.
And that's what we're trying to build here.
We make you a pretty simple promise: if you join the Pack, we'll do our best to entertain you, inform you, surprise you, and never treat you like you're stupid.
We're going to have opinions. We're going to joke around. We're going to play things you weren't expecting. Sometimes we'll probably say something you disagree with. That's okay.
You don't have to agree with us to be part of the Pack.
Think for yourself. Have an opinion. Turn it up. Laugh with us. Argue with the radio if you want to. We can take it.
We're not interested in being safe, sterile, or forgettable. We're interested in making radio feel alive again.
So give us a shot.
Join the Pack. You may not love everything we say or everything we play... but we're willing to bet you won't be bored.
Best of all, there's no membership form, secret handshake, or initiation ceremony.
Just tune in.
About The Pack
Snarl
General Manager
Snarl is the wolf supposedly in charge around here, which should probably concern everyone.
As General Manager and co-owner of the station with Static, Snarl handles the business side of keeping the Pack on the air—although “professional restraint” has never exactly been his specialty. He’s sarcastic, snarky, aggressive, unpredictable, and usually having way too much fun for somebody with his job description.
At fifty-five, Snarl has reached the age where he absolutely knows better and has simply chosen not to care. He’ll argue with the equipment, torment the rest of the Pack, say what everybody else was thinking, and somehow still manage to keep the station moving in the right direction.
He’s loud. He’s wild. He has opinions... Lots of opinions.
And if something around here seems like a questionable idea, there’s a pretty good chance Snarl approved it.
Riff
Program Director
At twenty-three, Riff is the youngest member of the Pack—and unfortunately for everyone else, he knows exactly how talented he is.
As Program Director, Riff helps shape the sound of the station, and rock music is pretty much hardwired into his brain. Artists, albums, obscure band history, lineup changes, legendary performances, forgotten B-sides—ask him about rock and there’s a frighteningly good chance he knows the answer.
When he isn’t obsessing over the music, he’s also one hell of a bass player.
Riff is sarcastic, snarky, wild, and equipped with a temper that occasionally goes from zero to eleven faster than a guitar amp. Fortunately, underneath all that attitude is someone who genuinely loves music and wants the station to sound incredible.
Just don’t tell him a bass guitar is “basically an easier guitar.”
We’d like to keep the furniture intact.
Static
Chief Engineer
Every Pack needs one responsible adult.
Unfortunately for Static, that appears to be him.
Static is the station’s Chief Engineer and co-owner alongside Snarl, which means he spends much of his life keeping the transmitters transmitting, the computers computing, and whatever Snarl just touched from bursting into flames.
Quiet, kind, patient, and considerably tamer than the rest of the Pack, Static is the wolf most likely to calmly fix a catastrophic technical problem while everyone around him is panicking.
He doesn’t swear. He doesn’t drink. He doesn’t smoke. He doesn’t date. He doesn’t chase anybody around town.
Basically, Static has somehow managed to eliminate nearly every traditional source of bad decisions from his life.
Then he bought a radio station with Snarl.
So clearly nobody’s perfect.
Storm
Meteorologist
Storm doesn’t predict the weather.
He negotiates with it.
At thirty-nine, Storm somehow knows weather better than weather seems to know itself. His forecasts are usually frighteningly accurate, whether he’s tracking severe storms, watching temperatures crash, or explaining why the atmosphere has decided to ruin everybody’s weekend.
By day, Storm works as a meteorologist for the largest television station in the area. By... well, whenever we can get him... he moonlights as the station’s resident Weather Wolf, bringing real forecasting expertise to the Pack.
On the air, he’s knowledgeable, polished, professional, and fun.
Off the air, he’s still pretty professional.
Usually.
Add a few drinks, however, and somewhere underneath that respectable television meteorologist is apparently a considerably wilder wolf waiting for his opportunity to escape.
We consider this ongoing atmospheric research.
Station FAQ
What is the music format of the station?
We're Modern Rock with teeth — metal, hard rock, heavy riffs, and enough great stuff from the 80s and 90s to keep things interesting.
We're not interested in playing the exact same songs in the exact same order every day, so you may occasionally hear something you weren't expecting.
That's kind of the point.
If it rocks, there's a good chance it belongs here. If you're curious about the format itself, you can read more about Active Rock.
Why did you choose northern Oklahoma to start a station?
After we sold our previous radio station in southern Oklahoma, we figured that chapter of our lives was probably over. Radio was changing, we had normal careers to get back to, and walking away seemed like the sensible thing to do.
Turns out, radio gets in your blood.
After a couple of years away, we realized we missed the music, the listeners, the community, and the beautiful insanity of running a radio station.
So we started looking for another station close enough to home that we could actually be involved without spending half our lives driving there. Eventually, we stumbled across the station formerly known as KPAK-FM in Alva, Oklahoma. The owner was ready to sell, the price made sense, and we were at a point in our lives where we could make it happen.
So we did.
97.5 KZLF was born, the Pack moved in, and here we are.
We're having a hell of a lot of fun with it, and we hope you are too.
Why bother with this? Isn't radio dead?
Kinda.
Traditional radio as an industry has definitely seen better days, but we don't think the problem is radio itself. The problem is what a lot of radio has become.
Too many stations are controlled by giant corporate groups, programmed by committee, stripped of personality, and designed to offend absolutely nobody while exciting absolutely nobody either. On the other end, plenty of small locally-owned stations are simply worn out from years of rising costs and shrinking resources.
But the magic of radio isn't dead.
There are still people scattered across the country who do this because they genuinely love music, love radio, and love having a connection with the communities around them.
We're some of those people.
We're not trying to build a giant media empire. We're here because this is fun, because sharing great music still matters, and because there's something special about turning on a radio and knowing there are actual humans on the other end.
There may not be many of us left, but we've dug in our claws.
We're not going anywhere quietly.
Can we listen on our computer, phone, or Alexa?
Absolutely.
Just say "Alexa, play KZLF" and she'll get you set up with the station's Alexa skill.
Once it's enabled, you can also ask things like "Ask KZLF what's playing now" or "Ask KZLF for the weather," with more features coming over time.
You can also listen live from our website on your computer, phone, or tablet. Just hit the Listen Live button in the top menu and crank it up.
Headphones recommended if your coworkers lack taste.
Do you have a question?
Sure. We probably have an answer.
Call or text us using the contact information at the bottom of the page and ask away.
Serious question, weird question, music question, station question — send it. If it's something other people might be wondering too, it may even wind up right here in the FAQ.
